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Asian American artists on the difficulties they face breaking out into mainstream rap
“Right now, we’re at a time when we’re just bubbling. When all Asian artists come together and start to realize each other’s work ethics, it’s going to be great,” said Sonny Thongoulay, a local Laotian American rapper. Thongoulay goes by the stage name “Sonny Bonoho.”
Thongoulay was born in Ubon, Thailand, but is ethnically Laotian. He has served as the opening act for rappers like Snoop Dogg and Twista. His most recent album, Phone Phreak, was released on April 10.
Thongoulay, along with Gordon Tsai, a Chinese American rapper with the stage name “Gifted On West East,” or G.O.W.E., are concerned with the current state of Asian Americans and hip hop. To them, there are certain challenges that arose from Asian American stereotypes.
“The first thing people think of when it comes to Asian emcees is that it’s almost like an oxymoron,” said Tsai. “Hip hop was created out of poverty, and this whole idea that Asian Americans are the model minorities leads to the belief that they can’t possibly have struggles to talk about.”
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