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A Hip Hop Way Around the Philippines

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Now, there’s a hip-hop way to see the Philippines.

As part of the Department of Tourism’s (DoT) latest global campaign Take Me to the Philippines, Tourism Secretary Ace Durano (Ace D)took a new spin on tourism promotion by collaborating with MTV and Black Eyed Peas’ member Apl.de.ap (Allan Pineda Lindo) in creating a music video that brings the beat back to where music meets the many marvels of the Philippines.

Take Me to the Philippines, whose aim is to strengthen global and local awareness of the Philippines’ top tourist destinations was the platform from which the DoT decided to tap on MTV’s demographic market composed of young powerful consumers who can easily influence the consumptions of their parents.

During the media launch of Apl’s new music video “Take U to the Philippines” in Singapore, Durano said that the Philippines is lacking the 15-20 demographic in tourism arrivals. With the help of MTV, DoT can reach out to this market through the visionary prospect of Apl.de.ap’s music.

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