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Hip-Hop Label F5 Records Celebrates 10-Year Anniversary
A decade ago, DJ Crucial was a college student at Southern Illinois University Carbondale with a bunch of talented rappers at his disposal and the need to do something with them.
“We had all this great material and were recording long before Pro Tools (music software), and it never got released,” DJ Crucial says. “We called ourselves Fortune 5000.”
DJ Crucial, who is also a producer, decided it was time to get the music out and released a 12-inch single, “Madiera,” from rapper Hi-Fidel.
Cribbing from the Fortune 5000 name, DJ Crucial released the Hi-Fidel song under F5 Records, his new St. Louis underground hip-hop label.
This weekend, F5 Records, run by DJ Crucial and his partner Andrew Yawitz, celebrates its 10th anniversary with a blowout at the Gramophone, which Yawitz owns with his wife, Kim.
The party is dedicated to the memory of rapper Katt Davis of Bits N Pieces.
DJ Crucial never wanted — or expected — to get rich off F5.
“I just wanted to be able to get these projects out there and make back what I spent,” he says.
The second 12-inch was by rapper Flood, unofficially titled “Midwest.”
“At the time, representing for the Midwest was a big deal,” DJ Crucial says. “There was a lot of indie hip-hop music that wasn’t necessarily from New York or LA. It was our chance to be involved.”
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