Tobacco Firms Ordered to Reveal Product Changes

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Federal regulators on Wednesday outlined rules for the tobacco industry that for the first time require disclosure of any changes to their products, and that detail how to seek permission to market new products under the sweeping tobacco control law signed by President Obama in June 2009.

“Up to now, tobacco products have been the only mass-consumed products for which users do not know what they are consuming,” Dr. Lawrence R. Deyton, director of the Center for Tobacco Products of the Food and Drug Administration, said in a conference call with reporters.

Matthew L. Myers, president of the Campaign for Tobacco-Free Kids, a Washington advocacy group, praised the F.D.A. for its progress regulating tobacco. “As a result of the bright spotlight of F.D.A. scrutiny, tobacco companies will no longer be able to secretly manipulate their products in ways that make them more addictive and appealing,” he said in a statement.

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